Content Strategy

With canceled trade shows and declining sales, the company needed to quickly adapt its marketing approach to maintain customer engagement and revenue.

Pivoted from a YouTube series to Facebook Live three times a week, created a dedicated Facebook Group, and encouraged user-generated content. Scaled email marketing with audience segmentation to drive engagement and sales.

Achieved 356K+ video views and 28K interactions within the first week. Grew the Facebook Group by 32% with a 46% engagement boost, and drove roughly 40% of online sales thru email marketing. Online efforts replaced trade shows, streamlining marketing while strengthening community.