Cobranded Campaign

Create a cohesive, engaging campaign that motivated gyms to adopt TRUBLUE devices without boring or confusing them, while keeping both brands visible.

Built a unified co-branded identity and messaging, producing digital and print assets—including clear, engaging infographics—to make the kickback program approachable and easy to act on.

Launched the first-of-its-kind safety incentive program in climbing, generated qualified leads for our newest safety tech, and strengthened the partnership with Granite Insurance for ongoing collaboration.