Brand Refresh

The brand was limited by a photoshoot that didn’t feel current, missing key product photography and influencer content. On top of that, inconsistent typography and messaging made it hard to present a cohesive, modern, and approachable identity.

Cast current influencers, directed a product + model photoshoot, and revamped brand guidelines with fresh typography, new graphics, and sharper messaging—everything working together to make the brand cohesive and approachable.

The brand now feels modern, unified, and ready to engage. Recognition is up, touchpoints are consistent, and Maxey comes across confident, approachable, and fully market-ready.