Subbrand Development

As global offices expanded, our annual service plan lacked awareness—especially outside the U.S. It was buried within site content and lacked a clear identity, making it hard for customers to recognize and adopt.

Created a distinct subbrand with naming, visual direction, messaging, and a dedicated landing page/domain. Developed tangible assets like branded packaging and vehicle wraps, making the service more visible and memorable.

Increased annual service signups by 40% and improved visibility across channels, establishing a scalable, recognizable identity for the subscription service.