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elizabeth craft designs
Project Type
Photography
Date
March 2020
project type
community-based marketing, content strategy, social media management, community management, video, photography
contact me
request the case study or strategy
Role
Creative Director, Social Media Manager
In response to the pandemic, our innovative strategies, in combination with enhanced email marketing, successfully cultivated a thriving online arts and crafts community through community-based marketing. The collective approach significantly outperformed traditional trade shows, offsetting revenue loss while reducing costs, elevating our audience's experience, and boosting company margins.
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