Campaign Strategy

Promote our athletes and engage climbing fans without breaking strict rules—we couldn’t say “Olympics,” “Paris,” or basically anything. Collaboration with our sponsored athletes was limited, which made it especially tricky when they started breaking world records.

Creativity within constraint. Leveraged storytelling, timely athlete highlights, and content repurposing to stay top of mind. Cross-posted with our athletes when allowed and collaborated with partners like USA Climbing to keep the campaign cohesive and fully compliant.

Kept TRUBLUE in the conversation by turning strict rules into a creative strategy—boosting engagement, increasing brand visibility, and celebrating an athlete who set a new world record (making him the fastest Olympian ever 👀).