Managed social media & content for eight diverse multifamily apartment homes. Based calendars off of 6 content pillars.

Worked with & oversaw a social media team of two. 

Transformed social media calendar creation for enhanced efficiency by introducing a streamlined approach. Rather than crafting eight distinct calendars, I initiated a monthly master outline as the foundation for subsequent calendars.

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Incorporated the practice of repurposing high-performing content as a standard procedure.

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As a result, we successfully reduced project time by 18%.

Created Reels, TikToks, templated graphics, print material, & more.

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Increased video content + boosted views.

Optimized the existing quarterly onsite visits by implementing a shot list and creative direction, resulting in a more efficient and effective process.

Initially, motivating each apartment's leasing team to contribute content proved to be a daunting task 😒.

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To improve this process, I designed a monthly content request form, equipped with industry-specific examples to inspire and guide them. The leasing teams were tasked with submitting a minimum of 3 images and 1 video by the 10th of each month. This strategy yielded a remarkable 90% success rate in timely content generation.

Implemented the 'Share the Social Love' campaign to inspire residents to showcase their life at X apartment on social media, with the added incentive of monthly giveaways. Promoted through print materials, social media platforms, and email marketing.

Regular monitoring of key performance metrics, such as organic & paid reach, engagement, video views, clicks, website visits, conversions, and more. Data-driven decision-making to measure the social media success and ensure it aligns with our objectives. 

Monthly social media performance reports using a mix of Sprout Social, Meta, Google Analytics, and Agency Analytics.

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Ran monthly social media brainstorm with team to discuss performance and share new ideas or trends.